Listen. Touch. Feel. Immerse. Now open in Toronto at CF Sherway Gardens, the newest Canada Goose store isn’t like any other location. It’s a multifaceted space that’s deeply rooted in storytelling—and one that takes you on a tactile adventure through your own relationship with the natural world.

In the weeks leading up to the opening of The Journey, the CG retail team changed up their typical store launch routine to usher in a new level of deeply engaging experiences. FLFC was commissioned by Canada Goose to help create and capture the content used to launch this incredible space. The project included a once-in-a-lifetime documentary shot in the polar bear capital of the world. The content was then projected on a 60 ft wrap screen and even inside a cold room with wind and snow. Explore and enjoy what it was like inside The Journey below.